How Your Business Can Benefit From Live Video Streaming – Top Use Cases

Business Development
05 Oct
Nikita Tereshchuk

Video streaming has quickly become the preferable content type for the Internet users. Around the world, higher bandwidth and powerful mobile devices have made a high-quality video streaming the best way to deliver the online content. One-third of all online activity is spent watching videos and 45% of people watch more than one hour of Facebook or YouTube videos every week. Now, the emergence of live video streaming is opening up more and more possibilities.

The rise of video streaming is impacting many industries with new opportunities to generate revenue. Here are the top cases from different industries that are benefiting from live video streaming technology already and are planning to do so in the future.

1. Event Management

Live video streaming adds a whole new dimension to corporate and other types of events. Watching the live stream of a keynote speaker at an event you’re interested in is exciting. Big brands like Dunkin Donuts, Buzzfeed, and Tough Mudder are using live videos as a powerful marketing tool which opens the opportunity to receive live feedback from online viewers and actually enhance the event.

Live video streaming is a great way to reach people all over the world that aren’t present at the event but are interested in it. This is ideal for organizations that want to maximize exposure of their message or brand. A well-promoted live stream can massively increase the impact and reach of any event.

How Your Business Can Benefit From Live Video Streaming – Top Use Cases 1

There’s also an opportunity to bring conference meetings to a new level by implementing live video streaming. Take the conference tool designed by Trembit as an example: this platform allows users to create broadcasting rooms, a great amount of them at the same time, with the HD quality and advanced settings. This type of video streaming may come in handy for a lot of businesses.

2. E-learning

Education is open to innovations and is constantly being transformed by the technology. Online educational resources have already become a revolutionary step and they can further improve by adding live videos. Online courses still struggle to engage as many students as real classes can. Probably, the main reason for that lies in the lack of interaction between students and teachers. Now, technology allows lecturers to run their classes live. Learners are already improving their skills by watching experts solve problems over video stream via services like Live Edu. This is a great way to scale up online learning. Live video streaming can be used in business training – for instance, Trembit is developing a new system for the Swedish startup Learnster by means of this technology.

3. Healthcare

The global medical industry is rapidly evolving which throws into question traditional training methods and medical consultation. Live video streaming can provide all sorts of benefits to the field: any new procedure, policy, or technique can be live streamed to whoever needs it. Doctors are even starting to stream their surgeries to other surgeons or patients. Video streaming can also eliminate the initial consultation step or unnecessary aftercare hospital visits. It would save time for both patients and doctors, as well as make the clinic able to handle more people.

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4. Social Networks

Social networking companies are the pioneers of video streaming. Facebook, YouTube, Twitter, and Snapchat are fighting to be the best platform to watch what’s happening around the world at the very moment it’s happening.

Sporting events, concerts, award shows – practically anything can be streamed live across the different social networks. Enabling watching live content from friends, celebrities, and brands is a new and powerful way to keep users at the media platforms for a longer time. Live video streaming is becoming essential in how we use social networks and how the online marketing is evolving. For example, live streaming is helping brands and influencers collaborate in order to make a more intimate connection with viewers.

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5. Dating

You might be slightly skeptical of the idea of video streaming in the online dating, but it’s already being used there. This way, much of the uncertainty may disappear. Since people want to meet potential partners in the most effective way possible, live video streaming is the right choice for dating services.

Dating apps like Tinder, Hinge, and Bumble are already starting to experiment with video features. It could be a short video on the profile or live video chatting with a match. A Chinese app Momo is using video streaming to allow users to build strong connections more easily than based on static photo profiles. There are platforms that enable online speed dating in order to make the process of meeting new people super easy and convenient. The service DreamOneLove offers text and video chats, including video. This platform developed by Trembit provides the opportunity to enjoy messaging and video simultaneously and has an extra translating feature for the purpose of making the communication easier for those who don’t speak the same language.

6. Gaming

The gaming industry is being completely revolutionized by live video streaming. Online services like Twitch have already expanded it in ways that nobody could have expected. Now, gamers can watch others play their favorite games live on demand. Competitive gaming or eSports has been an especially fortunate benefactor of the streaming technology.

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Games like Dota 2, League of Legends, Counter-Strike: Global Offensive, and Overwatch have 10s of millions of live streaming hours each, and that’s just on the Twitch platform. This is an incredible form of marketing for game developers and a new way of making money for skillful gamers.

Streaming is Just Getting Started

Streaming live video and interacting with an audience of any size is one of the most exciting opportunities that the Internet has delivered so far. It’s changing our habits of learning, social networking, playing games, and many more.

The above-mentioned industries are already finding ways to benefit from live video streaming. In a world where everyone wants to stay connected and up-to-date, the video streaming technology will definitely thrive.

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