White-Label Video Streaming: What to Expect

Business Development
13 May
Stanislav Zayarsky

In the modern world, both large corporations and small startups are betting on the creation of streaming video, seeing it as a great opportunity to assert themselves, promote their business and win customer loyalty. Quality content attracts a wide audience, and white label video streaming is great for delivering it to viewers.

What is a White-Label Video Streaming?

White-label is a type of partnership in which one company produces goods or services, and the other sells them under its own brand.

The term comes from the music industry. Vinyl record manufacturers released them with a white label on which the selling company could apply their own image and text. Now the idea of ​​white labeling has spread to various business areas, such as the production of clothing, plastic containers, software, food stuff, and even service delivery.

Speaking of white-label video streaming, instead of vinyl records, companies get video platforms with custom design and distinctive brand assets. Both the developer of streaming platforms and the retailer benefit from such cooperation. The first does not spend its resources on sales, but focuses on the development itself. The latter, by buying a ready-made product, saves both time and money, which would be more spent on the production of an individual product from scratch.

Types of Streaming Platforms

There are three main types of video content that can be smoothly incorporated into a white-label platform: streaming, VOD, and OTT. 

Let’s see how it works on the example of each media delivery method. 

White-Label Live Streaming Platform

As the name implies, this type of platform is designed to broadcast video content in real-time. Live video streaming development is more relevant than ever before. In today’s world, it’s hard to imagine that some reputable company does not take advantage of the technologies that make online conferences, meetings, webinars, and interviews possible. 

This lifelike form of media content delivery gives its audience a sense of urgency and exclusivity that on-demand video cannot offer. But modern white-label live streaming platforms not only create the feeling of actually being at a virtual event but also have a number of advantages that physical ones do not have. These include, for example, the recording function, screen and file sharing, subtitles and their translation, virtual whiteboard, etc. Not to mention that video conference participants can be located in different parts of the world, while streaming video with advanced security protocols and low latency will remain of excellent quality. At the same time, the end company could brand and customize the existing live video streaming solution just for its needs and create a bright experience for its customers, for example, this approach is widely used for live virtual concerts, conferences, and other events.

Given the above benefits, it is not surprising why the demand for white label video conference platforms has increased.

White-Label VOD Platform

VOD is an acronym for video on demand. The white label VOD platform allows you to host a limitless selection of video content in the form of movies, series, music videos, documentaries, and more.

This type of online video streaming differs from live streaming in that its content is available to watch at any moment. Online events hosted on live streaming platforms can be recorded and then hosted on VOD platforms with a customizable white-label UI and video player. Thus, more viewers will be able to view your audiovisual content, and you will receive income from monetization.

White-Label OTT Platform

The white-label OTT (over-the-top) platform is a service that can host both live streaming and video-on-demand. May use the OTT delivery method to stream content using a white-label video player.

Due to the fact that the OTT signal is transmitted using an uncontrolled network from the media content producer, providers cannot influence the signal transmission. This allows you to expand your subscriber audience.

Benefits of Using White-Label Video Streaming Service


If you use a 3d-party platform to host your video content, you are promoting the third party’s brand when yours stands in its shadow. With a white-label service, you can use the unique elements of your brand, customizing the design of both the platform itself and the video player, in case it is embedded in some other sites or social networks. This way, when viewers see these “distinctive assets”, such as font, colors, and logo, they will immediately associate them with your brand. Increasing your brand’s online visibility results in more leads that fall into your marketing funnel.

Using a white-label video streaming platform certainly adds more credibility to your company than if you were using a free service like YouTube.

Customized Settings

White-label video streaming solutions can be adapted and customized according to your business requirements. You determine the conditions under which access to your video content will be granted, choose a monetization model, and much more.

Among other things, player options such as autoplay, loop, search, full-screen mode, mute button, and more are also adjustable. If your audience is multinational, the platform may also prompt the viewer to select the desired language and many other changes that make your platform totally unique.

Advertising Management

A very big advantage is the ability to manage advertising on your streaming resource. As you know, advertising on a platform like YouTube can distract viewers from your product and even switch their attention to your competitors. Sometimes the content or presence of advertising is completely inappropriate. Using the white-label video streaming services will allow you to choose and place the commercial content you need.

High Quality & Independence

Developers of white-label solutions for audiovisual content delivery monitor the quality of their products and use the most advanced technologies in their creation. In addition, companies that have their own white-label streaming platform are not dependent on third-party video hosting services that can penalize content authors for violating their rules, and reduce the quality of streaming.

10 White Label Streaming Services

1. Vatra

 Vatra video streaming solution

Vatra is a cross-platform streaming solution deployed on the Janus server and capable of hosting up to 30 participants. The platform is suitable for telemedicine, distance learning and remote corporate communications. WebRTC technology, on which Vatra software was built, ensures secure and smooth video streaming.


  • Fully customizable solution;
  • Secure and high-quality video streaming;
  • AI meeting analysis;
  • File sharing and storage during a video call; 
  • Possibility to download files from the storage after the video conference is over;
  • Video call recording.


  • Limited number of participants up to 30

2. Wowza

Wowza is a versatile white-labeled platform that works equally well for both live and on-demand streaming. Wowza Media Systems’ solution is a single holistic infrastructure that provides support for adaptive streaming, which is managed through a web interface. 

The unified software is based on Wowza Streaming Cloud and the Wowza Streaming Engine media server, designed to receive IP streams from various sources and distribute them on demand to various user platforms.

The built-in modules like transcoder, nDVR, and DRM, as well as the ability to integrate with third-party products, expand the capabilities of the Wowza platform and meet the needs of any user category. With Wowza’s solution, recording, encoding live streams, and streaming to multiple different platforms and external displays simultaneously becomes possible.


  • conference recording to a file that can be used as VoD content;
  • continuous transmission of video content to any device using any protocol;
  • support for the latest streaming standards;
  • real-time or on-demand scaling;
  • changing settings without interrupting the resource;
  • maximum quality of encrypted media when streaming.


  • lack of video monetization.

Pricing plans for Wowza integrated video platform with API:

Wowza integrated video platform with API

Pricing plans for Wowza Streaming Engine:

Pricing plans for Wowza Streaming Engine

3. Vimeo OTT

Vimeo is an American video hosting service and a mecca for professional broadcasting and high-grade video content creation. While YouTube has become like a dump of thousands of useless videos where it is difficult to find decent media material, Vimeo, on the contrary, is full of interesting content. This means that the use of this service will not be something shameful and unworthy of a serious company.

Vimeo boasts one of the smoothest, fastest, and most responsive white-label video players out there. You can clearly see which part of the video was buffered. But even when you need a part that has not yet been loaded, playback most often continues without delay. The player interface is not cluttered with unnecessary details.

One of the distinguishing features of the service is the quality of the video. It uses the best decoding methods, the videos have a high bitrate. It is no wonder why the platform attracts an advanced audience with big budgets.


  • broadcast up to 1080 resolution. Video is automatically saved in 4K quality after streaming is finished;
  • no limit on the number of viewers;
  • Google Analytics integration;
  • possibility of relaying on various sites and services;
  • RTMP support;
  • video hosting monitors copyright compliance;
  • monetization options;
  • online user support.


  • audience is smaller than YouTube;
  • you can’t use ads in your videos;
  • the total amount of storage that can be used is limited.

Vimeo offers a 30-day trial period, after which the service will charge you according to the chosen plan:

Vimeo price plans

4. JWPlayer

In the past, JWPlayer was a popular video player, today, after the launch of JW Live, it is a highly efficient tool for professional broadcasting. Using this white-label service, you can create online video broadcasting in real-time. At the same time, the broadcast organizers will have access to video recording, viewing statistics, and much more.


  • high-quality streaming;
  • collection of analytics with real-time viewing;
  • automatic recording for further distribution to customers as video-on-demand (VoD);
  • simulcast to social networks such as Facebook Live, YouTube, and Twitch is possible;


  • no monetization system (other than ads);
  • no advanced security features.

Pricing plans:

JWP pricing plans

5. Dacast

Dacast Inc is a B-2-B online video platform that allows companies to broadcast and host their video content live. By the end of 2020, over 300,000 video producers were using Dacast, including TV and radio stations, event production companies, school and university nets, churches, and houses of worship.

Dacast provides complete solutions for live streaming and online video hosting. Users can embed videos on their own websites while maintaining 100% control over their content. Among other features, Dacast offers a built-in paywall, password protection, referrer restriction, and an analytics dashboard.


  • 24/7 technical support in all plans, including email and chat;
  • advanced video encoding;
  • streaming with multiple bits;
  • real-time analytics;
  • streaming without ads.


  • can be a little tricky for some non-tech-savvy customers.

Dacast offers a free 14-day trial period, as well as several tariff plans:

Dacast tariff plans

6. Brightcove

The platform was created specifically for marketers and motion designers who share their work on social networks. Brightcove offers a range of streaming products that fall into different categories such as Video Marketing Suite, Video Player, OTT Flow, and more.

View analytics is built into the white-labeled video player, which is displayed on the service dashboard.

The videos are monetized, and the hosting is compatible with VAST programmatic advertising. You can add interactive ads to the video, similar to retargeting banners in social networks.


  • adapting the video quality to the capabilities of the user’s Internet channel, while maintaining high resolution;
  • convenient embedding of video content on third-party sites;
  • pre- and post-video ads management;
  • clear and easily adaptable white-label video player.


  • no transparent pricing policy.


Brightcove offers a free trial mode and several plans: starter, professional and enterprise. It does not publish the cost of tariff plans, so you need to contact them directly to get a quote.

7. Kaltura 

Kaltura is a great open-source video platform with customization options to suit your business or educational needs. The service is known for its advanced integration, including learning management systems (LMS). Kaltura also has its own community of developers who create their own plugins and modular systems.


  • secure and reliable media content streaming via RTMP/RTMPS protocol;
  • easy to embed video content on third-party websites;
  • a customizable white-label player;
  • flexibility with CDNs;
  • variety of innovative features.


  • can be a little tricky for some non-tech-savvy customers.

Kaltura has a large selection of different plans, most of which have a free trial period. Quota can be requested on the official website.

Kaltura pricing

8. VPlayed


VPlayed is a white-label streaming service from Contus. Whether you are a large corporation or a start-up business, or whether you need assistance in live or video-on-demand streaming, VPlayed is a multifunctional service that has it all. 

In addition, the platform is very flexible in terms of its customizability and adaptability to non-standard requests in streaming.


  • buffer-free streaming;
  • over 6 monetization models;
  • content streaming to any cloud-based server;
  • content protection against unauthorized access;
  • seamless data migration;
  • over a hundred integrations;
  • multiple CDN support;
  • demo version is available;
  • the multi-faceted player with user-friendly features.


  • insufficiently advanced analytics;

The cost of the plans is available upon request.

  1. IBM Cloud Video 

IBM Cloud Video is a video streaming solution developed by the technology IBM empire. The IBM multi-platform is aimed at corporate clients and is ready to offer a variety of cloud-based video hosting and streaming services to deliver video content both in real-time and on-demand.


  • wide range of options and configuration sets;
  • supports video and audio streaming;
  • built-in support for multiple CDNs;
  • easily embeddable video;
  • customizable video player.


  • On the basic plans, white-label streaming options are limited.

IBM Cloud Video has multiple plans, as well as a free 30-day trial. To receive a custom offer, you need to contact them directly.

IBM Cloud Video pricing

10. Muvi

Muvi rounds out the top 10 white-label streaming services. A fully managed, enterprise-grade end-to-end OTT video streaming platform, allows video content owners to launch their own branded multi-screen video streaming services with a single click.

The platform has performed particularly well in the education sector. A wide range of features and video streaming solutions have proven to be very useful in creating tutorial content for educational institutions and online courses.


  • several video monetization methods are available;
  • API and white-stamped video player access;
  • supports both video and audio streaming;
  • easy management via CMS;
  • advanced security features;
  • analytics;
  • customizable video player.


  • insufficient integration support;
  • sophisticated CMS user interface.

Muvi offers several plans, as well as a free 14-day trial one.

Muvi pricing plans


The aforementioned white-label streaming service providers offer guaranteed quality solutions for creating your own live or on-demand videos. The aforementioned white-label streaming service providers offer guaranteed quality solutions for creating your own live or on-demand videos. 

Certainly, for a professional platform, you have to pay. However, if you are concerned about the reputation of your company, you will have to spend part of your budget on this. Agree that a company that owns its own branded streaming platform looks different than one that uploads videos to a free platform like YouTube.

When choosing a platform, make sure you choose the one that best suits your business needs, goals, and budget. Collaborate with the best streaming solution providers to improve your company’s image, keep your customers’ privacy, and, of course, make a profit.

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